| Competitive
Strategy Matrix |
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| Core
Resources |
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Total |
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| Personnel |
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1 |
9 |
1 |
9 |
20 |
27% |
4 |
4 |
3 |
4 |
5 |
80% |
80% |
60% |
80% |
20 |
| Company Size |
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9 |
3 |
9 |
1 |
22 |
30% |
3 |
2 |
1 |
5 |
5 |
60% |
40% |
20% |
100% |
22 |
| Name
Recognition |
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3 |
3 |
3 |
9 |
18 |
24% |
2 |
5 |
1 |
5 |
5 |
40% |
100% |
20% |
100% |
18 |
| Financial
Strength |
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3 |
1 |
9 |
1 |
14 |
19% |
3 |
4 |
2 |
5 |
5 |
60% |
80% |
40% |
100% |
14 |
| Core
Resources Competitive Score |
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424 |
424 |
538 |
511 |
1897 |
100% |
12 |
15 |
7 |
19 |
20 |
61 |
73 |
35 |
95 |
74 |
| Customer
Value Factors |
CORE COMPETENCIES |
Distribution & Logistics |
Service Delivery
Processes |
Competitive
Expansion |
DIY Experience |
Total |
Importance |
Lowe's |
Sears Hardware |
Menard's |
Home Depot |
Goal |
MPQ/MPP Lowe's |
MPQ/MPP Sears
Hardware |
MPQ/MPP Menard's |
MPQ/MPP
Home Depot |
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| Service Quality |
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3 |
9 |
3 |
9 |
24 |
40% |
4 |
4 |
3 |
4 |
5 |
80% |
80% |
60% |
80% |
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| Quality of Products |
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1 |
3 |
3 |
3 |
10 |
20% |
4 |
5 |
2 |
4 |
5 |
80% |
100% |
40% |
80% |
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| Selection & Availability |
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9 |
3 |
3 |
9 |
24 |
10% |
4 |
4 |
3 |
4 |
5 |
80% |
80% |
60% |
80% |
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| Getting Around the Store |
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1 |
3 |
1 |
3 |
8 |
10% |
3 |
5 |
3 |
2 |
5 |
60% |
100% |
60% |
40% |
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| Market
Perceived Quality (MPQ) Score |
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240 |
1350 |
710 |
1410 |
3710 |
80% |
15 |
18 |
11 |
14 |
20 |
62 |
70 |
44 |
60 |
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| Availability
Price |
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6 |
1 |
6 |
3 |
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20% |
4 |
3 |
5 |
5 |
5 |
80% |
60% |
100% |
100% |
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| Market
Perceived Price (MPP) Score |
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120 |
20 |
120 |
60 |
320 |
20% |
4 |
3 |
5 |
5 |
5 |
16 |
12 |
20 |
20 |
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| Market
Perceived Value Score |
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360 |
1370 |
830 |
1470 |
4030 |
100% |
19 |
21 |
16 |
19 |
25 |
78 |
82 |
64 |
80 |
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| Core
Competencies Value Contribution |
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13 |
30 |
23 |
34 |
100 |
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| Core Competancies Cost Contribution |
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35 |
15 |
20 |
30 |
100 |
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LEGEND |
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| Core Competancies Value/Cost Efficiency |
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0.36 |
2.02 |
1.14 |
1.14 |
4.67 |
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Company Rating (1-5) |
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| Core Resource Value/ Cost Contribution |
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22 |
22 |
28 |
27 |
100 |
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Degree of Importance (1-10) |
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Lowe's |
10 |
24 |
18 |
27 |
78 |
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| COMPETITVIE
CORE COMPETENCIES |
Sears Hardware |
10 |
25 |
19 |
28 |
82 |
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Strong relationship = 9 |
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| COMPARISON |
Menard's |
8 |
19 |
15 |
22 |
64 |
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Moderate Relationship = 3 |
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Home Depot |
10 |
24 |
18 |
27 |
80 |
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Weak Relationship = 1 |
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Lowe's |
14 |
14 |
17 |
16 |
61 |
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| COMPETITIVE
CORE RESOURCE |
Sears Hardware |
16 |
16 |
21 |
20 |
73 |
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= Data Entry |
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| COMPARISON |
Menard's |
8 |
8 |
10 |
9 |
35 |
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Improve Value/Cost = + |
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Home Depot |
21 |
21 |
27 |
25 |
95 |
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Maintain Value/Cost = - |
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Appropriability |
+ |
+ |
+ |
+ |
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| SUBSTAINABILITY
OF CORE |
Durability |
- |
- |
- |
+ |
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| COMPETENCIES
ADVANTAGES |
Transferability |
+ |
+ |
+ |
- |
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Copyright Dr. Jukka Laitamaki, Ph.D. |
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Replicability |
- |
- |
+ |
- |
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| STRATEGIC |
CC Value |
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+ |
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+ |
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| OBJECTIVE |
CR Value/Cost |
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+ |
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RETURN
TO TABLE OF CONTENTS |
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